Principal, Mid-Market Content Strategy

What Intuit says about it

Mid-market buyers don’t care about our products, they care about their problems. As Content Strategy Principal, you will own the end-to-end content strategy for Intuit’s mid-market audience, building a content engine that is mapped to the buyer journey and to the personas we sell to: their roles, their pain points, and the questions they’re actually asking at each stage, not our product taxonomy. This is a principal-level individual contributor role with broad influence. You will define the mid-market content architecture - what we say, to whom, at which journey stage, in what format - and drive its execution across campaign, field, web, and sales channels. You will be the connective tissue between audience insight and everything the mid-market marketing team ships.

The opening of the posting. Read it on Intuit’s own board →